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Showing posts from January, 2018

Logo: Story behind the Scenes

A logo need not be complicated but every logo has a deeper sense to it - the story that went into each logo is spoken albeit subtly through the colours and curves that shape it. So what went into the logo for our very own Ecficio? We started brainstorming how the logo should look, of course, and the final logo was not our first intuition, of course! The logo had to include engineering. And money, of course. But there's more than just technology and material value. Entrepreneurship is a respectable human effort for a better society, against all odds and with little resources, failure after failure with a hope that it all leads to success at the end. Thus, we felt that the logo must have a human element and something to represent effort. And how could we put the societal element in? Protective hands like the famous LIC logo? Oh no, our logo cannot remind of some other logo. But again, it must have something in common with the host Institute's logo. The “live” light that is